In this episode of LetItRain ON, we let eclectic DJ extraordinair speak his mind on who he is, what he does, and why he chooses to do it that way. Having dominated the Canary islands club scene in the 90’s, he chose to relocate to Amsterdam in 2000, hellbent on spreading his love for music [...]

Arne Toonen and Birgit Schuurman run the Online Gallery ‘Prints & the Revolution’. They represent 24 artists that they love, and twice a year they share their rich pallet of work outside of cyberspace. Temporary empty spaces are turned into a shopping Walhalla for art. Although art is not easy to sell, they dream of throwing [...]

Temporary gallery YOUR OWN has expanded the capacity wherein professional artists have the opportunity to showcase their work in the small city of Amsterdam. Very appropriately, Jeroen Smeets has selected graphic artist Gijskast for the opening exhibition called SHOW. After his award-winning project ‘Böhnhase’, Gijskast visited various events to start working on his next project. [...]

Niels Meulman aka Shoe has been one of the Netherlands’ finest graffiti artists since the eighties. Since then he extended himself to doing design and advertising work for companies such as BBDO and MTV Europe. During all this he kept working and progressing his own style by actively blending calligraphy and graffiti. Enter: Calligraffiti. Walk with Mo to see [...]

An army of more than 200 Spartans weathered the elements for numerous hours to obtain a pair of Air Max 1’s designed by the multi-talented art guru Piet Parra on the 12th of March. With a color palette that only he could have conceived, this coveted pair of sneaker was exclusively released in Amsterdam’s sneakerstore: [...]

FS Green is a young DJ/Producer from Amsterdam and those who know may have seen him on the turntables in the Duivel or the Bitterzoet. Or you know those soulful Mixing Monthly mixtapes, or you listen to the Beats & Soul section on 22tracks.com. It’s either that, or you know the beats that he made [...]

A truly ‘materialistic’ inspirational collection by Linda Valkeman.
From inspiration, ideas to execution. This video diary is witness to the creative process of Linda Valkeman’s collection for her AIFW show 2010 in all its splendor. Wilfulness, hard work, fun, stress and relief…it’s all part of the show.
Ephemerality of materials is the big theme of the collection. [...]

The tenth of december celebrated the opening of Precinct 5, a two-in-one store consisting of the first Stussy chapter store in Amsterdam, as well as Enplus. Situated in an old police station that used to cover Amsterdam’s 5th precinct (thus, the name), Precinct 5 mixes high-end brands from all over the world with books, films [...]

As one of the most veteran and successful hip-hop artists in the Netherlands, Brainpower has made his mark on Dutch hip-hop through several top selling albums, popular singles and the winning of numerous awards. Recently, after releasing his double disc compilation album titled ‘Mijn Manier’ (My Way), he started touring theaters throughout the country, supported [...]

Just watch this…

In this Let It Rain.tv extract, William and Myrthe are present at IDFA (The International Documentary Festival Amsterdam) to showcase the documentaries ‘Spitting Ink’ and ‘Plank’. Spitting Ink is about slam poetry sessions based in New York, while Plank exhibits the progress and life of a young skater hailing from Spijkenisse. Our hosts speak to [...]

Let’s watch Tim do a report of the Definitie van Dopeheid (Definition of Dopeness) festival in Tilburg 013. DVD is the biggest hip-hop festival in the Netherlands with a huge line-up consisting of solely Dutch artists. See how Let.it.rain.tv goes backstage and interviews cats like M.O. & Brakko, Bijlmerstyle, Dret & Krulle, Zo Moeilijk, Raymzter [...]

United Nudes blasted itself through the gates in 2003 when it launched its first shoe the ‘Möbius’, a women’s shoe showcasing an amazing sense of design and innovation. With it’s two designers with a remarkable background, this is a brand we should watch. Myrthe, one of our reporters, was present for the opening of United [...]

Fashion week in Amsterdam will always portray new brands and styles that you might not have seen before. In this video, Tim checks out a fashion show by OntFront. Some of you might now them from the masked hip-hop parties in Amsterdam. In this video Tim speaks with Thomas Overtoom about the label and their [...]

More fashion week madness! Let.it.rain.tv visits a fashion show by EnD (pronounce: end), a Dutch label started in 2006 by Eva Overbeeke and Delia Drel.  Lawil, our correspondent, speaks with them about their unique style and history. Afterwards, we see Lawil at the after party, asking the visitors what they thought of the show.

Here is some more fashion week footage where Coco takes a sneak peek of Hosselaer’s fashion show. Hosselaer is an Amsterdam-based high-end street wear brand, conceived from the mind of Farida Sedoc. Coco briefly interviews Farida for the inside scoop.

Bread & Butter is back in Berlin, which means that the Let It Rain.tv crew is back in Berlin as well. While strolling through the massive compounds, we try to stay objective in our approach, Tim is having no such struggle. Meanwhile, Coco checks out a couple of cool brands like Sabre, Gourmet and Ontour.

Imagine Mozambique was an exposition in Amsterdam, showcasing work from artists around the world, trying to raise money for ASEM, a charity organization that provides shelter and aid to children who have become the victims of a country engrossed in war (see: www.ASEMworld.org for more info). Numerous talented artists have contributed their unique art pieces [...]

After five years of hard work, blood, sweat and many tears, give Patta a chance to celebrate their anniversary. Edson & Gee went berserk with this one: a party place resembling an old men’s club now turned crack house, crazy live performances and DJ’s, free alcoholic beverages, no air-conditioning, space for 250-300 attendants, 400 present [...]

The year 2009 celebrates Patta Amsterdam’s fifth anniversary, this means parties, collaborations and crazy release drama. As them Patta boys are prone to do, they kick off in style with their second collaboration with Asics. This time, they used the Gel Lyte Speed in three different colorways correlating with earlier released crewnecks designed by Delta, [...]

Let It Rain.tv is an Amsterdam based online magazine that works at highlighting the ever-blending worlds and cultures of fashion, art, music and luxury products in a professional, but raw and unembellished approach. Innovative, sometimes radical but always astute with their decisions, our crew not only has the expertise, but also the common dignity to [...]